With the new year now upon us and 2021 underway, what does the future hold for the hospitality industry and for food ordering?
To say 2020 was a tumultuous year is the understatement of the decade. Let’s be honest, things can only improve for pubs and restaurants. After last year, the only way is up even if we have to wait a few months for it.
As long as the vaccines work and nothing else happens, we predict significant recovery in the second part of the year. We expect the first quarter to include lockdowns and high tiers but once the vaccine rolls out in earnest, we predict recovery.
We don’t expect things to go back to the way they were though. At least we hope not.
If last year taught us anything, it is that people wanted to support local businesses and wanted to help keep pubs and restaurants open. We think that will continue.
When hospitality can reopen, we think people will flock back to pubs and restaurants in their droves. We expect an initial surge as cabin fever and newfound freedom hits home and then we think it will settle down.
We also think the surge in food ordering apps to continue. People are now very used to having food delivered to their door. They now know there is no discernible difference in the quality of eat in or eat out food and the convenience of being able to sit in your pyjamas while eating delicious food cannot be overstated!
Delivery will rule 2021
While we foresee a resurgence in eating out, we also expect to maintain the levels of eating in. Food apps like Buzz-it make it so easy to choose a cuisine you like and have it delivered.
It’s something many of us are now used to and we think it will continue.
Huge numbers of pubs and restaurants branched out into takeaway and delivery. That took significant investment in time and money and we think that will continue throughout 2021.
It will take a while to throw off the effects of coronavirus but we have also changed as a society.
Quality over quantity
We also began to see a shift between buying cheap and often to buying better and less often. We think this will feed into food ordering too.
We expect much more takeaway and delivery business from higher end establishments and gastro pubs. We think premium will become more acceptable as long as the quality justifies the price.
While fine dining is as much about the experience as it is the food, we are more open to experiencing that at home as well as in a restaurant.
The rise of food ordering apps like Buzz-it have dominated the industry this year. For some, it was the only way to stay in business. For others, the ideal time to branch out and expand.
Either way, 2021 is going to be a whole lot better for our industry than last year. Even if all our other predictions are wrong, that will definitely be true!