Do you know what your customers want? Did you perform audience analysis before you started your food delivery business? With the best will in the world, there’s a lot going on when anyone launches a business, which is where Buzz-it comes in.
We have spoken to as many of our users as we could to see what they value in their food deliveries and what they don’t.
Here is some of what we found:
WYSIWYG is a design term that describes live website editing. It stands for What You See Is What You Get. Your food delivery customers want the same.
We all know of restaurants that advertise a product that looks a specific way, only to deliver something that doesn’t look half as good.
Image is everything and that includes food. If you include images of your dishes, make them accurate. Make them look as appetising as possible of course, but then make sure every dish you deliver looks the same.
Food delivery apps work so well because they use KISS. Keep It Simple Stupid, is a methodology of simplifying processes. One such process is ordering food.
Make your menus clear, your prices transparent and the ordering process as simple and as easy as possible. Using Buzz-it goes a long way to doing that but you can do the same for your menus, your delivery and any extra services you offer.
It doesn’t have to be complicated to be any good!
Make it snappy
Waiting excessive amounts of time is the #1 complaint of anyone who orders food.
Speed is everything in food delivery. The clock is ticking from the moment the order is placed right up until the doorbell rings. The shorter you can make that while maintaining standards, the better the reception will be.
Keep times as short as possible without killing yourself or your driver. Also deliver on time. If you say 45 minutes, make sure it’s there in 45 minutes or less. Never be late.
Set menus are great for productivity and for processing them but they don’t offer much scope for diners. Offering the opportunity to customise their order could be useful.
You could keep it simple by offering a choice of x sides from a selection of x or give diners a free hand. It’s up to you how you do it but offering choice will always go down well.
Free from options
Whether it’s medical or lifestyle, more people than ever are turning vegan, going wheat free or dairy free. If you can keep up with that, you’ll do well.
Appetites are changing and regardless of the reasons, people are becoming much more picky than before. We need to take that into account with our menus and offer as many free from options as you can.
While there is no guarantee of success, do one or any of these things and you should be rewarded with increase loyalty and perhaps more customers!