Buzz-it was designed specifically to make it cheaper and easier for food businesses to offer delivery, takeaway and dine-in ordering using an app. As part of that, we also offer tips and tricks for running food businesses through our blog.
We’re continuing that today.
We have been spending time talking to some of the many businesses that have signed up to Buzz-it. Specifically, we were asking them if they had any specific tips newcomers could use to become successful.
Here are some of the answers we received.
Know your audience
Let’s begin with arguably the most difficult element of starting a business. Knowing your target market. This can be simple if you are adding delivery to your existing takeaway or dine in. It can also be fiendishly difficult if you’re a new startup.
You need to know there’s a market out there for what you want to sell. You may be a world renowned expert in a particular cuisine but if nobody wants to eat it, you’re not going to succeed.
Taking the time to get to know your local market, to understand current trends and tastes and assess the competition can all help.
Spend as long as you can perfecting your delivery menu
The more time, research and effort you put into your delivery menu, the better it should perform. Not all dishes will travel well. Some will need special handling or packaging. Some dishes simply have to be eaten right away.
Knowing all this long before you launch will smooth the path to success.
So will testing. Use blind testing, soft openings and even a market stall to test out your dishes ahead of launch.
Prepare your premises
Depending on your situation preparing your premises could be as simple as setting aside a specific area for deliveries or as complex as setting up a whole kitchen.
Either way, make sure you have a separate area and separate processes for handling dining in and delivery. Have a place where deliver drivers can wait while being out of the way and make sure you have the processes in place for a smooth operation.
It will take trial and error and will require some refining as you go but the more you do before launching your delivery service, the better.
Start marketing and never stop
As soon as you have an opening date, a menu and a brand, start marketing. Even if launch is weeks away, get a website, get on Buzz-it and set up your social media.
The more you drip feed your audience as to what to expect, the more buzz you’ll create for when you launch.
Once launched, keep on top of social media, add a blog, have flyers printed or use whatever marketing methods your audience would be most receptive to.
There is no guarantee of success but there has never been a better time to launch a food business. With Buzz-it around to help and the plethora of small business loans and grants, plus a significant public appetite for food delivery, it’s a great time to go it alone!