Food delivery has taken the UK by storm and shows no sign of slowing down. Even when restaurants, pubs and bars are reopening, delivery still offers convenience and cost-effectiveness. Two things we want from our food.
If you’re planning to set up a food delivery business to take advantage of this new way of consuming food, the Buzz-it team has a few tips to help.
Target your market
Before you spend time and money setting up a new food delivery venture, you should see whether there’s an appetite for it.
Perform as much market research as you can to see if there are enough people in your service area who want the food you’re planning to provide. This is essential for any food business but especially if you’re planning to deliver cultural cuisines or something out of the mainstream.
Select your format
Are you going for a ghost kitchen? Want to offer table service? Working out of a food truck?
Knowing early on what type of business you’re planning to set up can help save time and money when it comes time. Ghost kitchens are cheaper and offer more flexibility in terms of location. Table service needs foot traffic and easy access.
A food truck needs significant time and investment to prepare and a ‘patch’ with sufficient custom to sustain the model.
What food delivery app to use
However, we’re realistic enough to realise that you’re going to need to be on several apps to be viable. Just choose those apps with care. Some are very expensive to be a part of and while they may send you a lot of custom, they charge a lot of money for the privilege.
Spend as much time researching food delivery apps as you do your target market!
Tune your dishes for delivery
What works for table service won’t necessarily work for delivery. Not all dishes will arrive at the customer looking amazing and be ready to eat. Some will just be too awkward or won’t survive the journey.
Take a long hard look at the dishes you’re planning to offer and assess how to prepare them for delivery. Choose only those that balance popularity, profit and can survive the journey.
Choose your packaging carefully
It’s better to pay slightly more for higher quality packaging than it is to buy cheap and project less of a professional persona.
Not all packaging is created equally. Not all will cope with wet or hot food. Some won’t survive an insulated box and some just won’t work for your audience.
Customers are very interested in sustainability and recycling so that should also factor into your choice.
Make sure to offer contactless
Even while we’re getting over COVID, its effects will be with us for a long time to come. That means building it into your business by offering payment via app, hygienic preparation and contactless delivery.
Train your drivers how to manage contactless delivery and to not expect tips when people don’t want contact. Advertise the fact you’re offering contactless too!