While the food delivery industry is still growing at pace, standards are still high and expectations even higher. A good business that isn’t focused on delivering the best quality and value isn’t going to last long as the competition is just too fierce.
With that in mind, we looked at some of the food businesses on Buzz-it and used our own experience to identify common errors new businesses make that impact their chances of survival.
This is such an important topic that we are dedicating the next two blog posts to the subject.
The most common error a food business makes is to assume they can serve whatever they want without having to worry about quality. This is a mistake.
There is so much competition out there, across all cuisines, that no business can afford to let standards drop for even one second.
Social media makes complaining easy. Get it wrong once and your customer may forgive the mistake. Get it wrong more than once and your reputation will definitely take a hit.
Food quality is everything.
Mistakes with orders
Getting an order wrong in a restaurant or takeaway is simple to remedy as the customer is there and sourcing a replacement takes a few minutes.
Getting a delivery order wrong is more time consuming and more expensive. Customers are also less forgiving because it could be another hour before they get their full meal.
Apps like Buzz-it have clear order screens where you can check each element before packing.
Adding an extra check from the driver to make sure all orders are present and correct may take an extra minute or two when preparing, but could save hours and money in the long run!
Poor customer service
Customer service is so easy to get right. Serve with a smile, pay attention to the customer and make them feel valued. That’s all there is to it. Yet so many food businesses get it wrong.
It’s hard to provide poor customer service through an app but it is possible. Late orders, order mix ups, surly drivers, poor phone manner if a customer has to call and a lack of respect for the customer can all feed into a negative impression.
An impression you’ll find it very hard to shake off, causing you to potentially lose that customer for good. And anyone they speak to about their problems!
Inaccurate delivery times
One of the recommendations we make when discussing startups is to spend a lot of time driving your service area. Drive at different times of day, to each corner of the area to make sure you provide accurate delivery times.
Customers don’t usually mind having to wait a while for their food as long as their expectations are managed effectively.
Tell a customer 30 minutes and turn up 20 minutes late and your driver won’t be greeted with a smile!
Balance under-promising and overdelivering with reality and you’ll be fine!
We’ll cover some more common mistakes next week!