If you’re a new Buzz-it user or are thinking of joining, you should already be benefitting from a much wider pool of customers and a wider market reach.
But should you depend on a single solution for your success? We think not. We think it’s vital that you explore every channel possible to maximise opportunities.
That’s what today’s post is all about.
We’re going to share five actionable marketing tips to promote your food business. Whether you offer food delivery, takeaway or eat-in dining, there’s no such thing as too much attention!
Make sure you have a website
Websites are now cheaper than ever to build or buy and there are a range of platforms that can have you up and running in less than an hour.
If you’re technically inclined, a self-hosted WordPress website is ideal. It provides full control and total freedom to express yourself.
Use social media
If you have a target demographic, join the networks they use most and set up a social media presence. Post regularly and make sure every post is genuinely interesting, entertaining, funny or useful in some way.
Allow users to engage with you and create conversations that flow freely and positively.
As a guide, use:
- Snapchat to target 13 to 24 year olds
- TikTok to target 18 to 24 year olds
- Facebook to target 25 to 34 year olds
- Instagram to target 25 to 34 year olds
- Twitter to target 30 to 49 year olds
- Pinterest to target 30 to 49 year olds
Set up on Google My Business
Local search is a key way to get onto someone’s radar and Google My Business is a key way to do that.
Setting up Google My Business used to be a nightmare but it’s now more straightforward than ever. Use your Google account, set up your business, make sure you add your address and opening hours and build out your profile.
Once confirmed, your business will eventually appear on Google Maps and on business listings for your area.
Perform regular outreach
Build relationships with the local press, food bloggers, reviewers and anyone with an interest in food, food delivery, takeaway or eat-in dining.
Be polite, offer something in return for their time and engage with them to see what you could do for each other. Press always needs community or interest features and food bloggers and reviewers are always looking for a free lunch.
If you haven’t joined Buzz-it yet, you really should. It’s an excellent way to reach new customers, feature in regional searches and appeal to a food-loving demographic!