If the global pandemic has taught us anything, it’s that the British public are resilient and willing to support local businesses they believe in. Food ordering apps like Buzz-it are helping with that but the food industry has to play its part too.
The past year has seen many restaurants who never used to offer takeaway or delivery have had to embrace it to survive. Many have found they actually like this new ‘business as unusual’.
But what happens after the pandemic? Will we go back to the old ways?
We don’t think so.
We all love convenience
How many of you know what you’re having for dinner at lunchtime? How many plan meals far enough ahead that you always know what you’re going to be eating?
We suspect it isn’t many.
Where the public has embraced on demand for music, games and movies, they are now also embracing food on demand. Food ordered on a whim when they are hungry knowing it will be with them in a short while with very little effort.
It’s not difficult to picture this love of convenience remaining when restaurants can open again. Even in a phased return, we are going to take a little while to go back to the way things were.
If we ever do.
So, if you own a food business and are hesitant to invest in delivery and takeaway, you risk missing the boat.
Even Michelin-starred restaurants have had to adapt and work with food ordering apps.
We don’t think the habit of convenience is going to change once COVID is past and we’re getting back to normal. We all like it too much.
We love being able to fire up Buzz-it, choose a restaurant and order food with a few taps. Who wouldn’t?
If you can use a food ordering app while supporting your favourite local restaurants or cafes, why wouldn’t you?
While restaurants have adapted to food ordering apps because they had to, what will happen once we can sit at a table once again? Will you abandon delivery and go back to the old model?
We would suggest that could be a mistake.
You have awoken a whole new market, some of whom won’t want to visit a restaurant until they have enough confidence to venture out into the wider world again.
Are you going to ignore this market? Leave your new fans out in the cold going back to the same old food app favourites?
We would hope not!
We have also tried out new restaurants and new cuisines using food ordering apps. It’s an easy, low-risk way to try new things with minimal effort.
From our own experience, we would want to continue this opportunity to experiment with food and food businesses long after the pandemic. We imagine lots of other people will have similar ideas.
So, you had to change to survive the pandemic but we urge you not to change back too quickly or too completely. The convenience market is worth real money and not many business owners I know can afford to ignore that!